A well-laid out website with great sales copy is great. If you are the owner or webmasters of such a site, traffic just makes things better and better. If you have to choose between the two, which would you go with - great eye candy or a website that’s over run by visitors? Of course, you’d take the latter, lots of visitors jamming your site. Well, now you can do that and here’s how you can divert massive traffic to your website.
Whee, it’s free!
Now, if you are selling a product, say coconut oil used in cook, and you want to give away a freebie that will give customers incentive to sign up for your email list. If your e-book or report talks about the best dishes to make with coconut oil, it will be well received on a site about coconut oil. The point of this example is this - freebies attract people, visitors who will arrive at your website because the freebie strikes a chord or fills a need. Along with the freebie, they will join your list to get it and then you can sell to them again in the future and stay in touch with them now.
Gee! It’s not free!
What’s that mean? Relax, we are talking about introducing PPC or pay per click into the mix. These are web advertisements that you can set up and release as your budget permits. If you budget $100 a month, PPC ads can be placed on search engines and will bring traffic to your website. If you take this route, you’ll want to research your keywords thoroughly prior to planking down your deposit. Work on getting a killer ad developed, then watch the visitors arrive. Stick with Google if you’re offering a service and go with Yahoo a product offering.
Link building
You build links when: (i) someone likes your website so much that he plants your link on his own website; (ii) you pay a web design firm for placing links on other reputed websites, and (iii) when you exchange links with other reputed websites. Note the use of the word “reputed” above - if you build links with scamsters or link farms, your website will receive a negative rating by search engines. Always, build links with reputed websites and avoid exchanging links with your competitors.
Article submission
Article marketing is one of the older, traditional forms of marketing online. Does this mean it’s out of date? Quite the contrary, article marketing is stronger than ever. If you provide professional, informative content on your website on a consistent level, you will find that your credibility increases. If you increase your credibility and get the word out at the same time by submitting your articles to article reprint directories, traffic will increase to your site. As well, one way backlinks will increase your sites visibility will increase many-fold.
Affiliate marketing
Sign up with an affiliate network such as CJ.com or Linkshare.com and invite affiliate publishers to host your product/service on their website for a commission. If they do, your visibility will increase along with your sales - this works especially if you have a low-cost, fast-moving product that needs more publicity.
Running a Contest or Sweepstakes
Use the services of websites such as Feedback and Response-O-Matic to plant forms on your website. Now, ask users to fill in these forms to qualify for a prize. This way you will collect a massive database that you can use for email marketing.
Viral marketing
Register with social networking websites and plug in fun and engaging content that will draw the members to your own website. Your traffic will receive a super boost using viral marketing.
These methods will generate a lot of continuous traffic. While online advertising is always available, consider using some offline advertising techniques as well. You can give away freebies off line as well as on including stickers, business cards with a calendar on the back and more. No matter what you decide, do it with style.
Learn tips for marketing an online business, or how to start a home based internet business. Visit the website marketing tips blog at http://www.nitromarketing.com/blog
- Kale McClelland
Highlights 
May 18th, 2008 